While looking for an ecommerce solution user must be clear that it’s much more than just a website with a cart. A complete end to end ecommerce services solution is just not about technology, it’s about picking the right model, digital marketing, payment modes, features which boost the UX, etc. All other physical operational constraints which affect the launch and burnish your website fall under the end to end considerations. Let’s dive into what things should be considered in an end to end services solution.
- What your business model?
There are different types of marketplace models available today. Your ecommerce solution provider will guide you in deciding the right one.
B2C Product Marketplace: It’s a platform which is similar to Amazon.in and Flipkart model where you are greeted with products listed from registered sellers from different parts of the country which can be bought for end consumption/usage.
B2B Product marketplace: The B2B platform is used to connect B2B Users like manufacturers with whole sellers, distributors & retailer for trading of their products in bulk. The basic concept in B2B includes bulk selling, procurement & semi procurement-based selling and tax management etc.
Services Marketplace: It’s an aggregation of services providers who offer you the basic of services such as those at Urbanclap and zimmber.
- Responsiveness of your ecommerce solution
Responsive means that your ecommerce website holds back the layout irrespective of the device from where it is viewed. All components scale automatically as per the device such as iPod, tablet, Smartphone etc. In fact do look for the support for different browsers as well.
- Digital marketing- SEO
Your ecommerce website or other services should be search engine friendly. If not on the top but at least the product or the right URL should be shown on the top 5 hits received on any search Engine. Ask your ecommerce service provider regarding the optimizations as a website without proper SEO is destined to get lost in this e-world.
- Inventory Management and Tax calculations
Your ecommerce site should be equipped with proper tax and commission calculations such as GST, CGST etc. It drastically reduces the manual work. The inventory and the warehouses should be seamlessly integrated.
- Analytics and Email subscriptions
A good Analytics module helps to know the traffic trends. For example, from where your website is getting maximum traffic, what is the conversion ratio, from which demographic location you are getting the traffic, etc. The website should also support newsletter and email subscription module.
- Catalogues and Shopping cart building
Your ecommerce service should have an incredible, automated and unlimited product addition facility along with sub-categorization of products. Also check that shopping cart seamlessly adds the products without hiding the shipping charges.
- Social Media Support
Social media Integration is something which cannot be ignored under any circumstances. It is quintessential part of any ecommerce service or ecommerce website. Your website should have support for social media platforms and their login modules such as those from Facebook, twitter and Instagram etc.
- User and Navigation friendly
The interface should be user friendly and should not be cluttered. This significantly boosts the user experience and drives more traffic towards the website. The user should not get confused while navigating from one page to another. All the important links should be properly visible at every page.
Last but not the least all the services should fall in your budget.
Retaxis is built using the latest and most advanced platforms as well as software’s and helps you in materializing your dream for starting an ecommerce service portal for any business vertical. Explore / for more promising solutions.
Internet is over-flooded with startups. Each day a new business pops up but there is no guarantee of its sustainability. The online business is equally challenging as in the real world. You have to fight a tough competition, choose the right marketing strategy and build a good reputation. The things are just not like a cake walk as most of the startup entrepreneurs would have imagined. Customer acquisition is a most tough & long process and is definitely not a single day job. You need to have an integrated approach and the right business model to hit the jackpot. One of the ways towards great success is to outsource the ecommerce services for your startup. Have a look at the reasons.
- Financial constraints
The reason behind failures of the ecommerce services is lack of proper ecommerce development services. Rather than spending a hefty sum over the development and purchasing each and everything, better approach the ecommerce services provider. There are many advancements made in the field of technology which can effectively decrease your infrastructure cost such as using the cloud storage, SAAS (Software as a service) and PAAS (platform as a service). Here you just need to pay as per the services which rules out the huge amount costing to buy those expensive software’s and database machines.
- Technical constraints
Well, training your employees and then building the ecommerce portal calls for huge expenditure. Even though you are not sure that the ecommerce services provided are up-to-date and use the latest software’s & ecommerce platform. Outsourcing the ecommerce services guarantees an updated, advanced and latest ecommerce website equipped with excellent features and 100% customer services. Your ecommerce service provider will charge an affordable rate and the things fall in your expected budget. As per your requirement, there are various models available such as ecommerce b2b and b2c. Pick the one which suits you or better consult your ecommerce service provider.
- Focus on marketing rather than development
Yes!! By outsourcing the ecommerce services, you not only add bells and whistles to your ecommerce site but also get time for effective marketing and promotional strategies to be planned. Any ecommerce website without proper digital marketing is destined to be declared immature and ultimately turns out to be a failure.
- Expanding mode but not hiring
Your business has started well and now you are planning to scale. But the things aren’t able to materialize as you lack the infrastructure which is required to attain the same. Simply, the answer lies in outsourcing. Rather than hiring a full-time staff of developers and paying them a heavy salary, you just need to outsource the services. This reduces cost and the specialists take care of everything.
- Time is money
In today’s world, time is precious and is money. Save your time, money and extra botheration by outsourcing your ecommerce services to the professionals. This will increase your customer conversions, visitor count and ROI (Return over Investments) as well.
Even the biggest of Ecommerce giants prefer outsourcing. Technology has made the selection process much easier. Just Google and the answer lies in a single click. It’s the time, you take the right decision, else your competitor will!!!
Setting up an ecommerce solutions store or an online shopping portal does not declare that the things are over; rather the movie has just begun. Now it’s the time to build a customer database by increasing customer conversions and generating more traffic. The Things are not like slice of cake as they seem to be. An ecommerce provider faces various challenges while his online journey. Here are top 5 challenges faced by the providers and solutions on how to overcome that.
- Customer Retention
Giving way to new customer by offering lucrative deals is far much easier than retaining the old ones. With the coming of major retail giants such as Amazon, Flipkart and EBay who keep on announcing occasional wardrobe sales makes the competition further stiff to hold back your existing customers.
Solution: The store owner must keep going some loyalty bonus schemes or cashbacks for the existing customers in order to keep the things going. Another way around can be promotional via social media platforms or referral schemes which will not only encourage participation of existing customers but will increase visitor count as well.
- Competition with Bigger Giants
The main issue for the new ecommerce providers comes regarding the shipping and delivery delays. The established e-retailers or manufacturers have courier service worldwide along with warehouses in almost every major city. This makes the delivery process to be completed in 1-2 days with almost negligible to zero shipping charges.
Solution: The ecommerce provider needs to increase their inventory and warehouses across the country so as to expedite the shipping with zero shipping charges.
- Returns and Refunds
The general trend has been seen that users prefer the online sellers which offer hassle free and speedier returns. The additional cost of logistics and return shipping has to be borne by the provider itself. He is at a loss ultimately.
Solution: You must not hide return policy from your users. Be clear and use simple English in explain the policy. Clearly mention the return period and the reasons on which the product can be returned. Offer good service, the users will definitely appreciate.
- User Verification & Authentication
Till now, all the online portals or the ecommerce providers cannot guarantee regarding the authentication of the user. It may be possible that the user may refuse regarding the order which is placed using “Cash on Delivery”. This may be one of the reasons contributing in revenue loss for the e-commerce company.
Solution: The risk involving COD cannot be denied but still can be reduced. The KYC of the user must be completed and the email and phone number must be verified. This will substantially reduce the chances of product refusal.
- Generation of more Traffic
Getting right type of traffic is a big challenge. Ecommerce providers generally follow a single channel for marketing. The provider should understand that right kind of digital marketing is the key to success of the online portal.
Solution: Ask your ecommerce solutions provider regarding other modes of digital marketing such as PPC ads, affiliate links, subscription emails and social media campaigns. This will definitely improve your SEO as well as increase your conversion rates.
The Final Word
Apart from these problems, some things are in the hand of the ecommerce provider such as giving proper descriptions of the products, checking the product quality before dispatch and proper coordination with your courier partners. Take proper backup and update your website regularly to avoid any technical failures. Surviving in this e-world is a challenging task and by following these solutions, no-one can stop you in becoming invincible.