Get More Sales Out of Your Email Campaign

Get More Sales Out of Your Email Campaign

Permission based Newsletter Marketing comes out to be the best and most cost effective way to connect to your buyers. It has been a proven technique to increase customer engagements and thus impacting on your conversion rate if done correctly.

Correctly, so how do you do this correctly.  Here in we give you some suggestions to get more out of your Newsletter campaign.

  1. Choose the right newsletter marketing provider, preferably the main one’s like mailchimp.com, benchmark email or constant contact. They give you mailing credits on a subscription basis, but have right tool to make your email get delivered in the buyers inbox and not in his spam box. To know more about , how you can avoid spam folders in Email Campaign.
  2. Send a welcome email with an introduction following benefits of buying thru you. A strong reason on why to choose you.
  3. Create a system that identifies and sends abandoned cart emails directly to the buyers. You may add a coupon code cause most of the time a user abandons a cart due to the price issue.
  4. A lot of e-commerce businesses send notifications for order creation, dispatch or delivery. You can use a marketing message there to invoke repeat buy from the same customer.

Ok, now you got an order and it is shipped, delivered and done. How do you get the buyer to respond or get engaged?

  1. Send him a form to rate your service and product, this is a good tool to know you are on the right track and most of the time, buyers give you a constructive feedback for you to accept and work on.
  2. Product info email can be sent to the buyers, which can include links to the manuals, and other important contact numbers, which can be used in case he needs support on the product, maybe for warranty or installations.
  3. A lot has happened email can be sent may be after a certain period telling the buyer about the latest product line added to your store since his last purchase.
  4. You may celebrate a product purchase anniversary by sending your buyer a reminder of his purchase.

To sum up just ask yourself a question when sending out an email that does that mail creates value for the buyer or is it a sure shot communication which will make him click the SPAM button on his mailbox.

Holiday Email Marketing : Capturing Spirit of Christmas

Holiday Email Marketing : Capturing Spirit of Christmas

Well we have all seen the surge in e-commerce business during the last Diwali season. Sitting today you are just about a month away from the another holiday season and i bet you have big plans to increase sales this season. You will be replenishing inventories, recharging your google adwords accounts, planning an ad campaign and many more things. We all agree that Christmas is one of the most popular festival in the world and since it is that time of the year when New Year is also around the corner the markets see a surge in product sales.

Holiday Email Marketing isn’t a secret and it is the best time to send email campaigns to your prospective buyer. WAIT! isn’t this what everyone will be doing, so how do i stand out. Thats the big question?

So what should you do? Answer to this is a list of few points i feel can make you stand out of the crowd.

  1. Add Fun to the Subject Line
    What do you think will convert more “20% discount on all merchandises this Christmas” or “Put 20% more presents under the Christmas Tree”.
  2. Use Christmas Graphics
    Customise your newsletter to capture spirit of Christmas, use graphics that shows the spirit. You can look for some free christmas graphics by clicking here.
  3. Don’t be Boring
    Don’t just sell your products in the boring way, send messages as part of your email communications, maybe viral video’s (if you can think of) or may be a digital greeting card for your buyers to make your brand memorable this Christmas.
  4. Personalised Messages
    Try to make your email copy as personalised as possible and make sure you greet the person with his name. Common things are not so common in today’s digital world.
  5. Catchy From Address
    Don’t send an email from [email protected] but think of a catchy senders id like [email protected].

Summing up, anything you do this holiday season make sure you catch the spirit of Christmas. One word of caution though do not over do it and make sure you have done your A/B testing to determine best conversions on your Holiday Newsletter.