How to drive more sales on your ecommerce store

How to drive more sales on your ecommerce store

Customer loyalty programs – An Advantage or a Disadvantage?

A customer loyalty program can be an advantage for the website owner’s if done well. If up & running properly, loyalty programs can keep your customers turning back for repeated purchases. The ongoing rewards, Cashbacks & sales can convert casual browsers into potential recurring buyers.

But if done wrong, it can be a curse for the website owners. If the running customer loyalty program is below the line, it can lead to a loss of customer’s interest in the offered products & services. Moreover, it will be a waste of time, resources and money.

A potential customer once lost is hard to retain back. But keeping some key factors in mind we can forsure use these loyalty programs as a customer retention tools.

What is Customer Loyalty Program?

A customer loyalty program is a rewards program offered by a company/website to customers who frequently make purchases. A loyalty program may give a customer free merchandise, rewards, coupons, or even advance released products.

Using this technique, we can target both new & existing customers.

Loyalty programs can also be called as ‘incentives’ offered to the buyers against purchase of any product or service. The incentives are directly proportional to the order amount i.e. higher the order amount, higher will be the incentive received by the buyer. The incentivisation can be in terms of discounts, freebies, in cashback points or any other form.

What offerings can churn maximum outputs for you?

From a wide range of offerings, customer loyalty programs can vary on the basis of Product/Services or on the business’s working strategy/planning.

  1. Offer Cashbacks on purchases

The cashback offering program allows customers to earn money back from previous purchases and redeem them after a certain interval of time, amount or purchases. The cashback if often a pre-defined ‘x percentage’ of the order value & is credited back to the user’s online wallet after a certain interval of time. This cashback can then be spend on future purchases, effectively discounting the future purchase.

  1. Offer Discounts

The discount program offers a certain percentage discount or flat amount discount on an order. Discounts can be applied either to a specific product or to the entire order.

These discounts can also be referred to as ‘sales’. The discount amount is offered on the MRP of the product thus reducing the sales prices of it.

This program usually applies instant benefits to customers during check out.

  1. Offer Reward/Royalty points in online wallet

With the royalty points program, customer is offered royalty points in his account based on the behaviour of his previous purchases. The accumulated points can be redeemed as virtual cash in their online wallet which can be redeemed in the next purchases.

With his reward or royalty point program, users are motivated as they earn points upon their actions performed on the website.

  1. Refer & earn

With the refer and earn program, users are rewarded with virtual money in their online wallet for referring their family & friend to make a purchase of any product or from any specific website. Using this program, both the referrer & the referee earns a certain amount in their online wallet which can be redeemed in their next purchase.

This program motivates a user to refer a product/service/website to his family and friends to earn some extra amount in his wallet which in turn is beneficial for the website to increase their visibility and to generate more orders out of the referrals.

  1. Offer membership subscriptions

The membership subscription program entitles the user to subscribe as a premium member on the website. With this premium member subscription, the user gets an advantage of many premium facilities like 1st access to pre-launch products, flash sales and introductory products, free shipping for his orders, access to exclusive shopping events & products etc. For e.g. Amazon Prime.

  1. Offer freebies

With freebies program, the website owner gives away some freebies with every order placed on the website. These freebies can be product dependent & independent. For e.g. while selling a shoe, the buyer can be offered a pair of socks as a freebie and while ordering a mobile the buyer can be offered a screen guard as a freebie.

Offering freebies enhance the user’s buying experience.

  1. Free Shipping

With the free shipping module, the website’s owner offers the buyer a free shipping of his goods over and above a fixed order amount. If the order amount exceeds that threshold limit, no shipping charges are incurred by the buyer.

This program encourages the buyer to purchase the products of a minimum amount of that threshold limit so as to avail free shipping.

  1. Gift cards

Gift cards are the prepaid cards that can be purchased from the respective website by a user. The user when purchasing a gift card is given a unique gift card number which can be used to make purchases by him. No cash transaction is required while redeeming a gift card.

The rules regarding a gift card is set by the admin.

When can these rewards be offered to the buyers?

The above-mentioned rewards can be offered to the buyers based on their actions/tasks. The actions might include:

  • On User registration
  • Buying a specific product
  • Festive season discounts
  • On referring a friend
  • Custom offers based on Birthdays’, anniversary etc.
  • On basis of order amount (higher the order amounts, higher is the cashback/loyalty points)
  • User’s activity on social media page- promotions by user.

Benefits of enabling these customer loyalty programs on your website:

 

  1. Boosts up your sale.
  2. Brand promotions
  3. Existing customer retention
  4. Increased traffic on website
  5. Increased CLV (Customer’s lifetime value)
  6. Recurring orders from customers
  7. More orders means more revenue generation
  8. Customers mouth to mouth publicity of your brand
6 Errors hampering growth of your e-commerce website

6 Errors hampering growth of your e-commerce website

First things first, it’s a myth that if we fill our commerce store with hundreds and thousands of products then it will automatically drive search engine traffic to our ecommerce store.

When planning to optimise an e-commerce store you need to understand that it is much more difficult than optimising those 5 page company websites or blogs. So what is it that we need to keep in mind when optimising our commerce store for search engines and what are the common errors we have see that most of the commerce store owners do and do again.

1. Lack of Product Description

An image is worth thousand words but then missing on putting a text description on your products is the first NO thing you should do. Insufficient product information will reduce your chances to almost a zero to be on a search engine’s radar. Search engines can not read images (as of yet) and when they come across one then they look for “alt tags” that you have provided as a description of the image. So first thing you should do is write crisp description about the products that you put on your commerce store.

2. Using Product Descriptions from Manufacturers

Ok so you sell mobile phones or camera’s and since the parent company has already invested in writing a description and details about the product you sell then why not copy the same from their website. “What’s the harm in that?” ism’t this the thought you get when planning to put your products for selling, but hang on for a minute isn’t this the thought everyone gets when they plan to put the same product for selling online on their store.

Search engines are hungry for new and unique content, coping your product descriptions from the parent website makes you a victim of non-unique content. You can definitely copy content from the parent website but feel free to make some amends to it so that it becomes unique to your website.

Always create unique content fro your website.

3. Lack of Product Reviews

Ask your self a question, what do you do as the first thing when you plan to buy a top brand newly launched mobile phone or a new shirt. You research for the features ok that’s yada, yada but then what is the most important part you look for. Isn’t it the reviews of the product buy others who have purchased it. Reviews are a major decision influencers for the products that you sell on your store and the more you get them the better it is for you. Did you know that Reviews are also small snippets of unique content for your website which comes for free, they keep your website content unique at all times and more interactive for your customers. Make sure your products are reviewed by their buyers.

4. Not Optimising Product Pages Based on the Search Demand

What do you think will give you better conversion “car” or a “Pre-owned Red Ferrari 2012 model”, research your keywords and make your product pages optimised for your search engine demand.

5. Non-Unique Titles

HTML plays a significant role in search engine optimisation of your commerce store. Title tag is one of the most important tag to miss and what we have seen that most of the store owners create a whole store with a single title tag <title> running thru the complete e-commerce store.

Like the rest of your content be sure that your title tag is also unique.

6. Lack of “Speaking” urls

You must have come across some URL’s that leaves you confused, what do you need a store url like

http://www.yourstorename.com/product.php?pid=112&cat=34&color=3

WOW, this url does not speaks anything about the product but does speaks a lot about the developer. Try to make your store URL’s as speaking as you can, some thing like

http://www.yourstorename.com/women-footwear/high-heels

THE UNIQUE TAKE AWAY

So, what is it that is preventing growth of your e-commerce site?

YES! it is lack of unique content and a word of caution, search engines are for the users don’t make your commerce store for search engines but for the customers who buy from it.

Encourage Repeat Purchases with Right Use of Coupon Codes

Encourage Repeat Purchases with Right Use of Coupon Codes

I am sure you could not have missed the “Big Billion Day” or the “Week long offers” and more offers that just finished. If you are an e-commerce store owner or an aspiring e-comprenuer then you must be thinking about what all coupon codes can i use on my store and what can be or can not be included as part of the promotion that i make.

To de-mystify this i thought of penning down this blog helping ecompreneur’s like you to define your promotion strategy for the upcoming festive season just few months ahead.

TYPE OF COUPON CODE :-

Free Shipping
This is the most popular coupon code used both by merchants and buyers. There are an astounding abandonment of 44% due to lack of free shipping option on the website and at that time a coupon code for Free Shipping can be your life saviour. You can create a free shipping coupon that pop’s up on the checkout page and even customise / cap it for a minimum order amount thus helping you increase your average order amount. Remember the last time you ordered for food and the guy told you “Sir! minimum order amount for free delivery is Rs. 250/-“.

Flat Amount Off
This is a coupon code that gives a flat amount off an order total when applied on a cart Example : Rs. 500/- off on your next purchase.

Percentage Off
Well this is the percentage cousin of Flat amount coupon where instead of the flat amount you suggest a percentage amount off on the next order. This coupon works well with the average order value as a percentage off on a lower cart value will not mean much to a buyer, besides we also recommend you to cap the maximum off that a user can take in terms of percentage Example – 10% off on your next order (fine print – minimum order amount of Rs. 2500/- and maximum discount that can be availed can be of Rs. 1500/-) that means it will act like Flat amount after Rs. 15000/- of cart value.

Minimum Purchase
I have mentioned it separately as the above mentioned coupon codes can be used without a minimum cart amount too but in case you are scared of running a promotion without an upper capping you should use the Minimum Purchase value to feel safe.

Buy X, get Y
“Buy 2 get 1 free” or “Buy 4, get 10% off” must have read or heard about these promotions. These promotions are a good way for you to try coupon system on a certain category or a brand. It also assures that you are getting a certain order total before offering a discount.

Loyalty Coupons
Raving Fans or Loyal Customers you must be having lots who love your products and love to come back again and again. Well this coupon code is just a nice way to ask them to come back once again and provide you with an opportunity to serve them.

Daily Coupons
Daily coupons can be like deals which could run site-wide or a category wide or on a product providing discounts to your buyers only for the day.

Holiday-based Deal Coupons
These could be coupons that are valid for a period say a week or a month for the buyers to redeem. Another great way to make best out of your holiday store selling strategy.

Pre-Launch Coupons
There will be times when you will hear about iPhone 7 or 7S and offer a pre-launch booking offer discount over the same. Create a story and invite your buyers to be amongst the first few to purchase an item which is yet to hit the markets.

Refer and Earn Coupons
Who else can be a good advocate of your products and services than your own existing client. Give them the opportunity to refer your store to their friends thus passing on a unique code which can be redeemed by their friends. For each refer you offer them a coupon code as a store discount while for the friends offer them discounts for their first signup or first purchase.

Miss You Coupons
They bought and then forgot, customers whom you have not transacted since many days ago, they made a purchase and then never came back, you can send them a Miss you coupon and offer them an opportunity to come back to you.

First Purchase Coupon
This coupon can and is used extensively by our clients who have recently launched their store. This allows them to create coupon codes to discount first purchases made buy a buyer coming on the store. To know more about How to Make Your First Online Sale

HOW CAN YOU SHARE THESE COUPON ?

Now since you know about the coupon codes and can create them too how do you share them with your prospective customers is a question. You can use the following techniques to get best out of this :

Social Media
Share this coupon on social media website, groups and even on your own Facebook page.

Subscription based newsletters
It is always a good idea to start a subscription based newsletter and use the coupon code as may be a banner or an offer in your newsletter.

Coupon Sharing Websites
Share these coupon codes on various coupon sharing websites like couponduniya.com, couponraja.com or couponrani.com.

Abandoned Carts
Share these with cart users who have just abandoned your carts. On an average a user comes back in a maximum of 3.35 hours to finalise an order post adding an item to his cart. In case the order is not finalised then you have missed the purchase and it is the right time to push him a coupon code. Abandoned cart conversion has 29% conversion rate as per industry study.

Your Signature
Not to forget you can use coupon banners in your signature.

Danger Ahead – Cruise with Caution

Though coupon codes look like a legitimate way of conversion but overdoing or mindless coupon creation can do more harm to your business. A small work of advise will be to check if they are not getting coupled with your other offers leading to double discounting like:

  • Do you want to offer discounts to affiliate forwarded customers as you will be bearing the burn of affiliate commission  too.
  • Does your coupon codes stay valid along with the in-store promotions you have.
  • Make sure your coupon codes have an upper order limit to restrict use above an order amount.
  • Make sure your coupon codes expire after a certain period.
  • Make sure your coupon codes are restricted for the number of tine it can be used by a buyer.
  • You can also make the coupon codes usability restricted to registered users thus increasing your registered user base.
  • Be sure that your system check and re-checks for a coupon code validity on checkout as they can be users who had applied a coupon code but did not checkout few days ago and now since they have returned the code has expired but your system accepts it as it was applied during the validity period

I hope with this knowledge and information you will be able to manage your coupon promotion strategy effectively and will have a great holiday selling experience. In case you think you have questions regarding the same do write back to us at [email protected]

You can even ask us at Retaxis to help you create your e-commerce store  Call us at 0120-4222758 to schedule a NO OBLIGATION FREE ONLINE DEMO of the e-commerce solution offered by us.

Email Marketing – Avoiding Spam Folders

Email Marketing – Avoiding Spam Folders

E-mail marketing is where you send mails to your existing and prospective customers mails that are meant to increase business. A worried online site retailer is rather concerned why his mails aren’t really increasing his business. What he is yet to know is that all of his mails are not even read forget closing a sale. That’s the inevitable danger of landing in your customer’s spam folder.

In easy terms spam is a folder that stores all the mails that are presumed to be faulty and where the emails can be misleading. You though being a bulk mailer having no bad intentions can still land you in spam.

So here are steps that we suggest you follow to curb chances of your email landing in spam folder

  • Update your data
    Not all of us hold on to one email id for the rest of our lives. All of us change our email ids some time or other. If you quit an organisation, your mail id is now redundant. If you mail to any of these closed accounts, you reputation as sender may fade. So make sure to capture all replies and after a deployment, unsubscribe users who no longer use that ID and keep a clean track of your users.
  • Segregate your users into active and inactive
    What many of us don’t know is that if your prospective customer does nothing on receiving your email, the ISP (Internet service providers) observes this inactivity and in a matter of days all your mails will be falling under the junk/spam folder.  So the point here to be noted is that your mail should result in either opening the mail or replying to the mail. There’s no problems with the active customers, so to get the inactive users, study their interest and send mails that are sure to push them to open the mails like advertising of an offer etc ?
  • Your subject line
    Should not contain more usage of punctuation and capitalisation. Using a $ symbol at the beginning of the subject line is a big no-no, besides this there are a lot of keywords that trigger mail servers to consider your email as spam try not to use them in your email body or in the subject. For more details read our blog – List of common spam words
  • Check your spam score
    There are many email providers who have a default spam-checker tool. This will provide your information about how prone your emails are to spam and though the score are not figure definite, it’s surely worth trusting on. To check spam score of your email message that you plan to send you can use free tools like – https://www.mail-tester.com 
  • Domain & SMTP check
    Most of use email providers like gmail, yahoo, and Hotmail, so if an email message is blocked by one user then it is considered spam for all. You have too be sure that the mail server you are using to send emails is not listed in any Blacklist and has a good reputation. You can check the reputation of your domain name or mail server by using tools like  – http://mxtoolbox.com/blacklists.aspx
  • Clean track record
    You can tools that can help you evaluate your reputation of emails.  You must know from where the emails are being sent and use these IP addresses to eliminate blacklists. You should also check for the SPF and DKIM records for your domain as they improve authority of email and reduces spam score of your server.

An email today is the most popular mode of communication and has been abused by businesses for commercial benefits. Though it is not wrong to use email as a tool to send commercial information but we have to keep in mind that we share this information with users who intend to receive it and will be benefitted with it. A Golden Rule that prevents your emails from not landing into spam is NOT to send spam emails.

How to Make Your First Online Sale

How to Make Your First Online Sale

It’s always been one of the pride full moment when ever an individual makes their first successful sale.

Even though every individual is bit nervous about their first sale, still they are quite excited to grab this opportunity without any problems or issues coming in their front or way. There are different low cost business promotion strategies which are making the market rock.

  • Sampling
    The internet is filled with lots of influential journalists, bloggers, vloggers and entrepreneurs who are from the wider ranges of niches and the industries. There are lot many people who are following them on the social networking sites along with their own websites. It’s really best to send few free samples of your products to people whom you need to get them influenced which are within your industry. Some other means which helps in providing you with the opportunity to let individuals known that you are appreciating their work with small gift.
  • Blogging
    In case you are not running your blog related to your product then it is for sure that you are missing some of the greatest opportunities. When you are producing some free and valuable content through which you would be creating trust with respect to your brand. Content also helps in giving you bandwidth for sharing the social media and helps in ranking on the search engine. A simple and straight forward means is to get started with the content marketing with respect to your business. You could start with the queries which an individual is having when they need to start with your industry and products.
  • Mailing List
    When you are planning to market yourself via online, then the foremost task is to check out the list of targeted audiences. In fact there have been lots of reports with respect to online marketing which reveals that around 60% of the marketers have produced the remarkable ROI with respect to their company. When it was enquired that what the overall estimate for the email marketing program was for different companies, it was revealed that around 119% which is one of the figures which could not be ignored. When you are having the list of the potential and previous customers then for sure you are going to mail details of your product into their personal mailbox.
  • Ad words
    It is Google’s one of the popular pay-per-click advertising network which allows in online retailing to place different advertisements on nearly every search results of the Google page, Partner website and YouTube Video. Every individual or the company plans to get their companies ranking on the top of the website. The beauty of it lies in the massive search and speed of marketing products. But before moving ahead with the advertisements do search with respect to your details.
  • Affiliates
    When you need to sell your product, then it would become difficult for you to handle it all alone. The best means would be to share the loads in some other ways or means. It is the means when you are seeking help from other people to market your products and then sending you the link to the traffic of the websites. The success with respect to affiliate marketing depends on the kind of products which you are selling and the percentage of commission you would be rewarding to the partner of affiliate.
  • Network on Forums
    Another best source for reaching out to the audiences is via discussion forums where you are going to answer the queries put forth by the users or the customers. With the help of the Google you could check out the forums which are directly related to your niche market. You should check out the details with respect to the forums and work accordingly.
  • Offer a giveaway
    Every individual is happy when they are offered some kinds of free gifts.  For building the trust you should keep contest and give away different rewards which would be boosting your sales across the market. There are different means through which you could conduct different games or events which could help in increasing your presence.
  • Beat competition on comparisons selling engines
    Customers love to go ahead with the purchases, but before that they prefer to compare the products with their feature and the costs. So they search for the engines which could help in comparing the products. Some of the popular engines which could be used for checking are like Google shopping, Nextag and The Find.
  • Design your store to look apart
    Its impression and arrangement of the stores which attract the audience towards different companies or industries. So when there is discussion of selling the products online then the first thing through which users come across is the website.  The design of your website really matters and how the navigation is taking place via your different categories of the products. For seeking the best deals you need to check out for some innovative ideas which could be different from other brands.

The above-mentioned means are one of the best tools which could help in kick-starting your sales online. If you are taking the right approach then you would need only some handful of strategies for putting the things in the right direction.