E-mail marketing is where you send mails to your existing and prospective customers mails that are meant to increase business. A worried online site retailer is rather concerned why his mails aren’t really increasing his business. What he is yet to know is that all of his mails are not even read forget closing a sale. That’s the inevitable danger of landing in your customer’s spam folder.

In easy terms spam is a folder that stores all the mails that are presumed to be faulty and where the emails can be misleading. You though being a bulk mailer having no bad intentions can still land you in spam.

So here are steps that we suggest you follow to curb chances of your email landing in spam folder

  • Update your data
    Not all of us hold on to one email id for the rest of our lives. All of us change our email ids some time or other. If you quit an organisation, your mail id is now redundant. If you mail to any of these closed accounts, you reputation as sender may fade. So make sure to capture all replies and after a deployment, unsubscribe users who no longer use that ID and keep a clean track of your users.
  • Segregate your users into active and inactive
    What many of us don’t know is that if your prospective customer does nothing on receiving your email, the ISP (Internet service providers) observes this inactivity and in a matter of days all your mails will be falling under the junk/spam folder.  So the point here to be noted is that your mail should result in either opening the mail or replying to the mail. There’s no problems with the active customers, so to get the inactive users, study their interest and send mails that are sure to push them to open the mails like advertising of an offer etc ?
  • Your subject line
    Should not contain more usage of punctuation and capitalisation. Using a $ symbol at the beginning of the subject line is a big no-no, besides this there are a lot of keywords that trigger mail servers to consider your email as spam try not to use them in your email body or in the subject. For more details read our blog – List of common spam words
  • Check your spam score
    There are many email providers who have a default spam-checker tool. This will provide your information about how prone your emails are to spam and though the score are not figure definite, it’s surely worth trusting on. To check spam score of your email message that you plan to send you can use free tools like – https://www.mail-tester.com 
  • Domain & SMTP check
    Most of use email providers like gmail, yahoo, and Hotmail, so if an email message is blocked by one user then it is considered spam for all. You have too be sure that the mail server you are using to send emails is not listed in any Blacklist and has a good reputation. You can check the reputation of your domain name or mail server by using tools like  – http://mxtoolbox.com/blacklists.aspx
  • Clean track record
    You can tools that can help you evaluate your reputation of emails.  You must know from where the emails are being sent and use these IP addresses to eliminate blacklists. You should also check for the SPF and DKIM records for your domain as they improve authority of email and reduces spam score of your server.

An email today is the most popular mode of communication and has been abused by businesses for commercial benefits. Though it is not wrong to use email as a tool to send commercial information but we have to keep in mind that we share this information with users who intend to receive it and will be benefitted with it. A Golden Rule that prevents your emails from not landing into spam is NOT to send spam emails.

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