Well, we have all seen the surge in e-commerce business during the last Diwali season. Sitting today, you are just about a month away from another holiday season, and I bet you have big plans to increase sales this season. You will be replenishing inventories, recharging your google AdWords accounts, planning an ad campaign, and many more things. We all agree that Christmas is one of the most popular festivals globally, and since it is that time of the year when New Year is also around the corner, the markets see a surge in product sales.
Holiday Email Marketing isn’t a secret, and it is the best time to send email campaigns to your prospective buyer. WAIT! Isn’t this what everyone will be doing, so how do I stand out. That’s the big question?
So what should you do? Answer to this is a list of few points I feel can make you stand out of the crowd.
- Add Fun to the Subject Line
What do you think will convert more “20% discount on all merchandises this Christmas” or “Put 20% more presents under the Christmas Tree”.
- Use Christmas Graphics
Customize your newsletter to capture the spirit of Christmas; use graphics that show the spirit. You can look for some free Christmas graphics by clicking here.
- Don’t Be Boring
Don’t just sell your products in a boring way; send messages as part of your email communications, maybe viral videos (if you can think of), or may be a digital greeting card for your buyers to make your brand memorable this Christmas.
- Personalized Messages
Try to make your email copy as personalized as possible and make sure you greet the person with his name. Common things are not so common in today’s digital world.
- Catchy From Address
Don’t send an email from firstname.lastname@example.org but think of a catchy senders id like email@example.com.
Summing up, anything you do this holiday season, make sure you catch the spirit of Christmas. However, one word of caution does not overdo it and make sure you have done your A/B testing to determine the best conversions on your Holiday Newsletter.