Why You Should Blog About Your E-commerce Business (Tips to get you started)

Why You Should Blog About Your E-commerce Business (Tips to get you started)

Blogging is a brilliant way to build your target audience and generate additional traffic that ends up into sales. Let us now converse, how blogs can truly help you out?
Writing blogs will surely do one good thing for your website and that is, increase the chances of engagement by customers on your website. Let us explain how. Writing a blog means writing something about your company, new products or some stories you would like to share, these appealing blogs read by the customers can convert them into sales. Say if your story clicks, there are chances that it will get picked up by a certain online media company or any new web page that will end up promoting your web site through your written piece of blog.
Now let us understand how a blog will lend you a hand in your business.

How Blogging Helps increase your “Page Rank” In Search Engines:

Blogging, even when you are not expecting a groundbreaking result, helps your website when it comes to SEO. First of all, blogging means more and more number of pages for your website. More pages evidently means more inbound links directing to your homepage. Inbound links or internal links are what matters the most to the search engines. To put it in plain words, the more the number of inbound links you have, the greater the “Page Rank” of your website. Writing about your products within the blogs with some hyperlinks to your website could convert readers into sales.

Blogs are indeed a Marketing Platform for Telling Your Stories:

One more remarkable thing about a blog is, you can share your stories about success, company inceptions stories, groundbreaking product, which will help you build an audience that will link to your posts and become repeat buyers.Take a look at the anatomy of a blog and make subjective calls to make it visually striking. There is a headline, to inform your readers to know what to look forward to. Of course you will have all the space you need to tell your stories. You can also include plenty of cool visuals. Social media connectivity is another one attractive feature. You can post videos too.
Now let us take a quick look at how you should come create blogs and what are things you must take care of while writing one.

How to Come Up With Blog Post Ideas:

Blogging is indeed a perpetual process, but that does not mean you keep blogging every single day. Once a week is what that will suffice and make your topics more interesting. Ideas now that is one thing you are always filled with, you meet people, you face challenges, you win and you lose but every day is a journey and you can easily pick one idea from a day that you can write about. Tell a story and your readers will listen.

Conclusion

Your efforts in writing blogs will never go to vain. It will help you get more customers and helps sell more number of products.
Say if a certain blog of yours happens to make an impact on a considerable amount of people, then that blog will go on will live on for eternity with people talking about it for years. This fact right here will end up providing you so much exposure and promotion that will take your business t o new heights.

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10 Question You Should Know Before You Start an Online Store

10 Question You Should Know Before You Start an Online Store

Unless you are living under the rock for a couple of years, you must have surely heard about blooming market of e-commerce. It could have come in front of you in different formats and patterns or spheres and that too with different angles. You must have heard regarding different companies who are providing e-commerce because the commercials on TV are bombarded with numerous advertisements, going through the stories which are hyped with respect to services offered by the e-commercesites, looking into the huge valuations via web companies which are getting ample stock market-even though not making the profit.

Whenever you plan to build up the website related to the e-commerce, you should keep in mind few tips for which you should query and they are mentioned below-

  • How are you planning to market your website? – Generally, clients are more interested in getting their e-commerce store online and do not provide ample importance to how to market the same online. This situation is generally followed by poor traffic or no sales on your recently launched online store leading to unrest and disinterest. Our best advice is to go through you expectation before launching your website. A successful website does require lots of attention and a well-planned marketing strategy, but unfortunately, there are lot of owners who plan to ignore the essential stuff.
  • How to customize the overall presence of your online store to latest technologies? –Technologies have taken a remarkable leap and have showcased an enthusiastic environment in the recent times. Due to which it is soaring high in the market and people are getting inclined towards it. In many of the cases, if you are having an online presence then surely your company’s logo, color schemes etc. should be reflected on the e-commerce site. In case if you don’t have the presence online then surely you should go ahead with following the color patterns of your logo for your e-commerce site. There are lot of templates which can be customized by an e-commerce website development company or thru a DIY panel where you can make changes to the layout without much knowledge of HTML & CSS.
  • Pattern of payment system? –You need to ensure that it should be secure and safe with respect to customer’s confidentiality. We usually recommend signing up with a payment gateway provider which is PCI-DSS compliant and offers a solution on an HTTPS secure page hosted on their website or on yours. Recently we have come across various payment gateways offering payment on page options also wherein you can accept payments directly on your website without going to the payment gateway provider website.   Your payment gateway should be equipped to support 3D-secure payment validations to safeguard your customers.We at Retaxis is currently integrated with almost each payment gateway in India and can also help you in acquiring a free payment gateway.
  • How to take care of customer service? – Customer service plays a crucial part in enhancing the experience of your customers. Well a user is putting his money on stake for a product he is buying on your website, he might face issues due to delays in delivery or due to a damaged product and at this time he needs someone to listen. Some of the wide user support systems helps buyers to request inquiries using live chat, email, telephone or even thru social media.
  • How to determine shipping cost? – To sort out shipping costs you should contact a logistic company whom you have chosen for delivering products. They will be providing you shipping charges according to zones and weight of the shipment. In case your competitors are offering the shipping free of charge, then surely you need to look into it as to how you can absorb the shipping cost.You can look into Delhivery or Ecom express as your partners in Logistics.
  • How to handle product description and images? – It is always believed that images speak more loudly than words. Online shoppers are unable to feel, touch or smell the product, so its beneficial if you are able to describe the product in best possible manner. The product description should be short and relevant which should add the features of the product.
  • Enhancing your site via comments and feedback of the customers – Customer feedback or comments plays the crucial presence on the website due to which it reaches to numerous people across the globe. With the comments of customers, other new customers are gaining momentum on the website and feel like exploring more. Even you should showcase your presence on the social media sites like Facebook and Pinterest.Since these are comments by a fellow buyer they also work wonders in increasing reputation of the product.
  • How to attract shoppers? – Once your e-commerce store is online you need to make it using various channels that you might have been it work of mouth marketing, banners, paid ads or organic search results. You should also create an identity for your e-commerce store on various social media websites and do a link back to the same on your store.Marketing for your online store is a continuous effort and we do recommend looking for a vendor to assist you in doing search engine optimization, paid ads (PPC) or affiliate marketing options.
  • How to handle returns? – You should be prepared to handle returns of your products, these returns could be part of replacements or even refunds. You should make sure that your current e-commerce website can handle returns efficiently and update inventories in case of a refund done by the client.Along with the update on stock inventories, the system would also trigger an email confirmation to your buyer as a notification of return.
  • How to track the success of the store? – Like any other business you need to keep a track on the top line and bottom line to be sure you are heading in right direction. With e-commerce, the biggest benefit is to be able to track and analyze actions done by various visitors on your store which is missing in a brick and mortar business. You should definitely use an analytics tool like Google Analytics to track actions of visitors coming on your website, analyze them and make changes to improve conversions.Create a Goal and then see how to achieve it, it’s your responsibility to help your buyers get the best buying experience on your store.

 Hoping that now you have some clear idea about setting your ecommerce store you can also check out for what leading players in the industry are doing. Learn from their short upcoming and rectify them in your ecommerce store.

You can even ask us at Retaxis to help you create your online e-commerce store. Call us for NO OBLIGATION FREE DEMO.

How to keep selling even when you are Out of stock?

How to keep selling even when you are Out of stock?

There always comes a time where the supplier fails to supply you products that your shoppers like. Putting words like “out-of-stock” can cost you your profits. At the same time you can’t make false claims to your customers and not deliver the product. If your supplier senses you’re desperate, he will undoubtedly increase the price for getting the product. But your ultimate goal remains to keep the customer unaware of the stock shortage and as well retain the customer.

So how do you do this?

  • Accept you’re out of stock– If your user comes looking for a particular product, there is no harm in telling that the product they desire is out of stock. Also here you can add in a link “inform me when the stock is back” notification.  These in stock requests help the customers know that you can get the product for them. Store the user’s email id and let them know that you’re sorry for the inconvenience and assure them that the stock will be back soon.
  • Limited stock– If you’re sure that the supplier is delaying the delivery of the product to you, make sure that your product page shows “Limited Stock” and increase the days of delivery for that product. This way the user wouldn’t be aware of your actually being out of stock and as they say Ignorance is bliss. The customer can be warned about the late delivery but getting the product delivered by that time is important to keep your reputation.
  • Show something similar– If the customer is looking for a certain type of soap bar made out of orange extracts, which is not in stock, show the customer another soap bar with similar ingredients. This way you can expand your customer’s view on other products and give them something similar without losing them.

Though we recommend these solutions for products that can be replenished but in case you are selling designer items, handmade products or one-of-a-kind item, which you believe cannot be replenished then you need to decide whether you still want to show the product listing on your e-commerce website or not.

So next time when you go out of stock on a particular item don’t sweat cause you can still keep selling and retain your customers.

How to Make Your First Online Sale

How to Make Your First Online Sale

It’s always been one of the pride full moment when ever an individual makes their first successful sale.

Even though every individual is bit nervous about their first sale, still they are quite excited to grab this opportunity without any problems or issues coming in their front or way. There are different low cost business promotion strategies which are making the market rock.

  • Sampling
    The internet is filled with lots of influential journalists, bloggers, vloggers and entrepreneurs who are from the wider ranges of niches and the industries. There are lot many people who are following them on the social networking sites along with their own websites. It’s really best to send few free samples of your products to people whom you need to get them influenced which are within your industry. Some other means which helps in providing you with the opportunity to let individuals known that you are appreciating their work with small gift.
  • Blogging
    In case you are not running your blog related to your product then it is for sure that you are missing some of the greatest opportunities. When you are producing some free and valuable content through which you would be creating trust with respect to your brand. Content also helps in giving you bandwidth for sharing the social media and helps in ranking on the search engine. A simple and straight forward means is to get started with the content marketing with respect to your business. You could start with the queries which an individual is having when they need to start with your industry and products.
  • Mailing List
    When you are planning to market yourself via online, then the foremost task is to check out the list of targeted audiences. In fact there have been lots of reports with respect to online marketing which reveals that around 60% of the marketers have produced the remarkable ROI with respect to their company. When it was enquired that what the overall estimate for the email marketing program was for different companies, it was revealed that around 119% which is one of the figures which could not be ignored. When you are having the list of the potential and previous customers then for sure you are going to mail details of your product into their personal mailbox.
  • Ad words
    It is Google’s one of the popular pay-per-click advertising network which allows in online retailing to place different advertisements on nearly every search results of the Google page, Partner website and YouTube Video. Every individual or the company plans to get their companies ranking on the top of the website. The beauty of it lies in the massive search and speed of marketing products. But before moving ahead with the advertisements do search with respect to your details.
  • Affiliates
    When you need to sell your product, then it would become difficult for you to handle it all alone. The best means would be to share the loads in some other ways or means. It is the means when you are seeking help from other people to market your products and then sending you the link to the traffic of the websites. The success with respect to affiliate marketing depends on the kind of products which you are selling and the percentage of commission you would be rewarding to the partner of affiliate.
  • Network on Forums
    Another best source for reaching out to the audiences is via discussion forums where you are going to answer the queries put forth by the users or the customers. With the help of the Google you could check out the forums which are directly related to your niche market. You should check out the details with respect to the forums and work accordingly.
  • Offer a giveaway
    Every individual is happy when they are offered some kinds of free gifts.  For building the trust you should keep contest and give away different rewards which would be boosting your sales across the market. There are different means through which you could conduct different games or events which could help in increasing your presence.
  • Beat competition on comparisons selling engines
    Customers love to go ahead with the purchases, but before that they prefer to compare the products with their feature and the costs. So they search for the engines which could help in comparing the products. Some of the popular engines which could be used for checking are like Google shopping, Nextag and The Find.
  • Design your store to look apart
    Its impression and arrangement of the stores which attract the audience towards different companies or industries. So when there is discussion of selling the products online then the first thing through which users come across is the website.  The design of your website really matters and how the navigation is taking place via your different categories of the products. For seeking the best deals you need to check out for some innovative ideas which could be different from other brands.

The above-mentioned means are one of the best tools which could help in kick-starting your sales online. If you are taking the right approach then you would need only some handful of strategies for putting the things in the right direction.

Converting Window Shoppers into Buyers

Converting Window Shoppers into Buyers

Selling a product through your online store is no small feat and you know I’m right if you run one. The prospective buyers can only see the product and have to imagine how the product actually feels i.e. your expectations. When the product is delivered, sometimes your expectations are met and other times your buyer is cursing you. Many researches have shown that many people fear the latter situation, so they just window shop but don’t buy anything. So how do you turn each window shopper into a buyer? Panic not; there is always a way.

  • Bathe your products in limelight – Before buying everyone naturally wants to know what the product is made of, the color, the size, shape, beneficial features and even texture. So focus on giving details on why they should buy this product rather than what this product is for. Though both of these purposes seem almost similar they are not. The former purpose helps in materializing the sale than the latter one.
  • Reinvent your about page – Most of the buyers are inquisitive about who runs the store and how it all started. So look at your About page, evaluate it. Put yourself in your customer’s shoes and think if your story is really capturing. If not, then rewrite from scratch. Write about yourself and the venture you’re heading. Your goals and interests help the ultimate users know what you exactly are.
  • Play some videos – In the recent times; before we buy a product, we want to make sure someone has used it so that you could use his or her reviews on the product. So what’s better, request for videos from your existing customers and record everything they’ve to say about your product and service. This will help your prospective buyers in selecting what they really want. That way, they are sure what to buy and will buy more when they’re satisfied with your products.
  • Welcome sales returns – When we buy a product, the perceptions connected to it change after we have the product. Some may like it and some may not. For those who do not like it, an easy “return before ___ days” policy is a boon. This policy helps you in retaining the customers; it lets the customers know that their welfare is your priority.
  • Building Brand value – Encourage customers to write reviews be it good or bad. And do not filter the reviews but keep them in the chronological order.  Reply to every review of the customer and share your testimonials online. If your brand has been mentioned in any journal, magazine or newspaper, make sure you publish the same online. This increases your reputation even faster.

Running your e-commerce store you are constantly looking at improving sales and to achieve the same do various activities to promote, acquire or discount but if the traffic that comes on your ecommerce store can not trust your brand or is not driven by the desire to buy your products then all the efforts put in are in vain.

Which is more important customer satisfaction or monetary satisfaction

Which is more important customer satisfaction or monetary satisfaction

How many of us cherish online shopping experiences? Not all of us have good memories of placing an order for something online. It’s not always online; even personal buying experiences are not always good experiences. Gone are days when the proprietors were worried only and only about the profit their income and loss statements showed. They’ve finally realized that going behind numbers can help you survive in business but aiming for customer satisfaction can help your business grow.

So now that the money myth is solved, let’s jot down top reasons why sellers were so unaware of this whole “customer satisfaction thing”

  • Imagination crisis– When our imagination expands, we can fit in things that never existed. Imagination helps you create services or products which you always thought was a figment of your brain. The first car was created only when Henry Ford imagined a vehicle that took you round the block with four wheels and an engine. So when imagination suffers, the products remain just there and suddenly you see your customers switch brands because your competitor came up with something that you never imagined.
  • Lost focus– You may have visualized something but the outcome of all that work is something else. This is when the product you want to build and the service connected to it dwindle because your expectations are not met. When this happens, you can imagine the customer. His expectations are also not met hence he will not deal with you anymore.
  • Customer’s mind set– When a customer is buying a product or a service from your ecommerce store, he expects something in return for his money. To get business you will list out the salient features of your product and close the deal. Oops! But when your customer finds a certain hitch in using the product, he’s sure to have complaints which of course will lead him to blacklist you.

Making customers happy and keeping them satisfied is not rocket science. But at the same time, it involves some conceptual clarity and effort to know your customers. Till today, this technique of selling has not failed. Word-of-mouth publicity or simply called WOM publicity is where a customer who has used your product provides a positive/negative feedback to other people. When you’re product is good enough, you don’t need to spend a penny on advertisement.

So if you want to bag good sales and reputation in the market then only WOM can come to your rescue. Today, we have more sellers of a product than we had yesterday. So how do we cut the competition?

  • Study who your customers are and survey their preferences and tastes.
  • Define your company’s vision in terms of selling and create a value system.
  • Don’t stop innovating and tell why they need to choose your company from the rest of others.
  • Keep your customers first and invest in the relationship by selling them what they require and give an after sales call to know how they like your service.
  • Make sure you get a feedback from your customer on the services and products purchased.

Like I said getting your customer satisfied is no Rocket Science and in todays world what matters more is to have more retained customer cause they get you a steady flow of new customers. Though it is difficult but the first question you need to answer to a customer is “WHY”. Make sure you have that defined, communicated to your team and don’t forget to communicate the same to your customers.