An online store for selling beautiful Gold & Diamond Jewellery.


Whitenyellow.in- an online store that deals in beautiful Gold & Diamond Jewellery.

Whitenyellow is an eCommerce portal that deals in the best quality Gold & Diamond Jewellery. Having years of experience in the jewellery business, the client manufactures certified & authentic products and wish to deliver them  at the buyer’s doorstep.

The Challenges we had?

The client required a simple eCommerce website that would allow him to sell Gold & Diamond Jewellery online with his presence throughout India.

The challenges for the project include – Managing & updating the daily gold price on the portal, price break up for the jewelry with multiple components like the weight of the metal, price of the metal, and the making charges. Considering the high cost of products, the client also wanted to offer them easy EMI options for purchases.

Another challenge was delivering the jewelry items to the end buyers.


The Resolution

Since the portal was to sell modern jewelry items for daily wear, we designed the website with a trendy design that effectively attracts buyers.

After the front-end designing came the jewellery-specific customizations in the backend.

The customizations included:

  • Updation of gold price thru the admin panel
  • Price breakup options while product uploading
  • Easy EMI options to the buyers.
  • Jewelry Specific logistic partner integrations.

Once the customizations were in place, the client was all set to start with his e-business.


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