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Which is more important customer satisfaction or monetary satisfaction

customer satisfaction1

How many of us cherish online shopping experiences? Not all of us have good memories of placing an order for something online. It’s not always online; even personal buying experiences are not always good experiences. Gone are days when the proprietors were worried only and only about the profit their income and loss statements showed. They’ve finally realized that going behind numbers can help you survive in business but aiming for customer satisfaction can help your business grow.

So now that the money myth is solved, let’s jot down top reasons why sellers were so unaware of this whole “customer satisfaction thing.”

Making customers happy and keeping them satisfied is not rocket science. But at the same time, it involves some conceptual clarity and effort to know your customers. Till today, this technique of selling has not failed. Word-of-mouth publicity, or simply called WOM publicity, is where a customer who has used your product provides positive/negative feedback to other people. When your product is good enough, you don’t need to spend a penny on the advertisement.

So if you want to bag good sales and reputation in the market, then only WOM can come to your rescue. Today, we have more sellers of a product than we had yesterday. So how do we cut the competition?

Like I said, getting your customer satisfied is no Rocket Science, and in today’s world, what matters more is to have more retained customers cause they get you a steady flow of new customers. Though it is difficult the first question you need to answer to a customer is “WHY.” Ensure you have that defined, communicated to your team, and don’t forget to communicate the same to your customers.

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