The Challenges we had?

The client wanted to target both Retail and B2B buyers on a single platform. The retail buyer would purchase the products used for end consumption, while the B2B buyer would buy the medical equipment & devices for official use.

The challenging part of the solution was to classify the buyers into retail buyers & B2B buyers. So, based on the buyer’s classification, the solution was to offer different functionalities to both the users, as the retail buyer would directly place an order for his required product. In contrast, the B2B buyer would request a quotation against the listed products or might be required to purchase the products in pre-defined sets or quantities.