4 ways you can reduce cart abandonment

4 ways you can reduce cart abandonment

Are you worried that your buyers are leaving items in cart?

Now this is a problem faced by almost every online seller. Buyers come to the website, they add items to cart and then leave them without checking out and you wonder why?

When it comes to online checkout the most important thing that a buyer sees on your ecommerce store is can he Trust that his data will be Secure. Once a buyer has added items to his cart, security plays a big role in ensuring his checkout. 

How can you ensure they Trust you?

There are various ways of doing this but the best you should follow are as below. 

Number 1 – Install the “green bar” SSL
There are different types of SSL that you can buy

  • Domain Validated – this is the cheapest and quickest way to buy an SSL certificate and is good only for blogs and news sites.
  • Organisation Validated – they will identify the organisation information but are still very basic.

Both the SSL are good to be used on your ecommerce website but they do not catch the eye of your visitor.

Then there are “Extended Validation” SSL Certificates, we recommend these cause they show a green SSL bar in your browser address bar.

Number 2 – Show off trust seals
Trust seals on pages like shopping carts and checkout make a shopper fell more safe shopping with you. You can have seals for SSL Certificates, Verified Payment icons, Antivirus Seals or Partner logos

Number 3 – Place security icons next to checkout buttons
Just keeping these seals is not enough you have to ensure that you place them at locations where they get the optimum visibility. Close proximity to a checkout button is advised. Design your workflow in a way that a user can easily checkout from your Shopping Cart Page.

Number 4 – Enforce delivery date & return policies
Shoppers like to know that you will be there if something goes wrong. Showcase your return policies and expected delivery date on the checkout page so that users are well informed.

If the know they can trust you…

The shoppers will surely transact if they are sure they can Trust you. Use analytics to track performance of changes done to ensure you are getting desired results.

Planning to start an Online Marketplace

Why you should be starting an online marketplace?

Why you should be starting an online marketplace?

Yes! this is a very justified question.

We already have Amazon, Flipkart or Jet than why should we start a new online marketplace.

The answer to this is simple and it is something you will need to ponder upon.

Why you should start a marketplace?

Is is because everyone else you know is doing one and you also want to do it. If this is the thought that comes to your mind, I will pass and you dare not think about starting one for yourself cause you will be bad at it.

but if you think that

You can create value to a niche set of products, you can disrupt the market, you can make it easier for buyers to buy and sellers to sell Phew now you are taking and making sense. I can make out you are full of energy.


Many people come and ask us why they should start a marketplace while there are already many with deep pocket the answer is simple

  • Do you think they have solved all the problems in the buying and selling process of an online user?
  • Do you think there is nothing to innovate or disrupt in online business space?

and the answer is always a NO!

A marketplace is a platform for buyers and sellers to collaborate, to sell more effectively and increase revenues leading to better profitability. It saves a seller from the agony of unsold inventory and lower sales volumes. It increases the reach and profitability to a business while providing better collection to choose from to a buyer.

They are surely NEEDED and the NEED will grow for sure.

Planning to start an Online Marketplace

Why Retaxis is a Good Choice for your Startup

Why Retaxis is a Good Choice for your Startup

We built Retaxis to scale as your business does.
The first version of the same was launched in 2010 when we created the first b2c marketplace for a client of our’s. We were swamped with options to start an ecommerce website at that time but when it came to setting up a marketplace there wasn’t any.

The problem our customers faced was because of a changing business ecosystem and emergence of Marketplaces which help buyers, sellers and vendors to collaborate for any business transactions they can do online. They could be selling fashion or book or holidays for that matter. Retaxis has the capabilities to help you define the product types you want to sell and define standard operating procedures for smooth operations of business.

Benefits for a Single Store Owner

A single store owner is someone who has his own brand to sell and usually owns what he sells online.

  1. A platform that can take care of high traffic.
  2. Easy to use, you do not need to learn or understand coding to operate.
  3. Quick tools to setup and manage product catalog.
  4. SEO Friendly with integrations for Google Analytics.
  5. Tools to optimise conversions.
  6. Pre-Integrated with Payment Gateways.
  7. Shipping Automations with seamless logistics integrations.
  8. Standard Operating Procedures for Returns inbuilt.
  9. Source Code ownership
  10. Competitive Pricing
  11. Amazing Customer Support

Check out our list of features for an ecommerce store 

Benefits for a Marketplace / Multi Vendor Business

A multivendor ecommerce marketplace owner who is creating a collaborative platform for businesses to sell their product online.

  1. Retaxis offers you solutions that enables transactions for B2B, B2c and Services Marketplaces.
  2. Automation of Standard Operating Procedures for Seller Enrolment & Operations.
  3. A dedicated seller panel not a pseudo seller panel.
  4. Cloud ready with strengths to manage high traffic.
  5. Automatic image optimisation.
  6. Seamless Logistics Integration for Seller Shipments.
  7. Self Ship option for sellers.
  8. SEO Ready.
  9. Adaptive Payments option Available.
  10. API Driven to support data exchanges with third party softwares if needed.
  11. Mobile apps for Buyers & Sellers both on iOS & Android platforms.

A multivendor ecommerce marketplace owner who is creating a collaborative platform for businesses to sell their product online.

Why you should not use Opensource for your Ecommerce Store

Why you should not use Opensource for your Ecommerce Store

Hey, you must be thinking that i am Crazy or High.

Any one you speak with for starting an ecommerce store says that use an open source software like Magento, Opencart etc then what is it that i am going to tell you which others don’t know.

To start with i will say any open source is a fantastic piece of software and that is all, it end there.
The reason i say so is that for any open source solution there is no parent body that is supporting it so what you are left with is a set of freelancers who make their living out of calling them certified developers on the same.

Now think of it as a car you bought from a company who says i wont service it and you can go to someone who might not know whats under the hood but is certified to help you.

I don’t know why people don’t find it weird.

Open source solutions make perfect sense in case you are looking for a starter ecommerce store for a single business with no complexity involved but when you are building a Startup which is going to Change the world or you are platform which has Super Human capabilities or you are starting an online store for your buyers and looking for a dependable team then Retaxis is a solution worth giving a TRY!

I hope you don’t go to a VC asking for a million dollar funding for your start up built on an open source.

Where is the Competitive Advantage?
How are you innovative or disruptive?

Technology today makes the heart of any business for smoother operations and transparency of data. Choose your technology and technology partner as you have to go long run with the same. Today with so many options available it is not about just starting an online store it is more about finding a team who has the experience in helping you creating an online store where how ever complex the solution be it can be done, because the team know and owns what they built.

Technology Under the Hood

Technology Under the Hood

Retaxis is built on .net with MSSql as backend and WCF API’s as the middle layer. 

Retaxis is built to support large traffic of Data and can support up to 2 million page views each day on a single server. Retaxis is built in a way that it can be decoupled and hosted on 5 different servers at one time thus allowing you to cater to a high traffic and still get a page load time of under 5 seconds.

Things that makes us stand out better than our competition are :

  1. Retaxis is Cloud Ready – you can choose vertical or horizontal scaling clouds.
  2. Retaxis had advanced Cache controls – this helps us to achieve a page load time of less than 5 seconds and can be controlled from admin.
  3. Retaxis is CDN Ready – you can implement a cdn (content delivery network) right from the first day to get better speed.
  4. Retaxis is SSL Ready – a requirement which will soon become mandatory for SEO of your website.
  5. Retaxis is SEO Friendly – all the pages have a unique seo friendly url with options by which you can manage titles, meta or descriptions from your panel. In case you do not then it will automatically create the same.
  6. Retaxis is Built to Scale – unlike other softwares you can decouple Retaxis to host it on one server or 5 different servers at one time.

You want PROOF
Check out GTMetrix Rating for one of the websites created by us.
Click on the image to expand.

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